Pepsi Sponsorship funding is available to support programs, events, and initiatives that provide meaningful engagement opportunities while delivering measurable brand visibility and recognition for Pepsi. Because funding is limited and demand often exceeds available resources, all requests are reviewed through a competitive application process by a sponsorship committee appointed to administer these funds.
To ensure a thorough evaluation, applicants should provide as much detail as possible regarding their event, audience, marketing strategy, budget, and proposed Pepsi sponsorship recognition. Applications that clearly demonstrate audience reach, community impact, and strong Pepsi brand integration will receive priority consideration.
The sponsorship committee meets monthly, and as needed, to review requests. To be considered for funding, applications should be submitted by the following deadlines:
Fall Semester: September 7, 2026
Spring Semester: December 15, 2026
Summer Semester: March 31, 2027
Please note that sponsorship funding is limited and approval is not guaranteed. Due to budget constraints, applicants requesting both Pepsi sponsorship funding and Pepsi product support may be asked to select one form of support or the other. The sponsorship committee will determine funding and support levels based on available resources, event impact, and alignment with sponsorship objectives.
Organizations receiving sponsorship funding will be required to submit proof-of-performance documentation following their event. This documentation may include attendance figures, photographs of Pepsi branding and activation, marketing and social media metrics, and a summary of event outcomes. Funding distribution may be contingent upon the successful completion and submission of these reporting requirements.
This form is currently closed for submissions.